VIP OWNER EVENTS

Join us at a Mustang Unleashed event and enjoy
VIP perks planned just for 2024 model-year Mustang owners.

Learn More

AN OWNERSHIP JOURNEY
UNLIKE ANY OTHER.

It began the moment you purchased your Ford Mustang – joining a community built for an icon and celebrating six decades of turning heads like only the Mustang can. Whether you’re here for the sleek lines, heart-pumping power, thrilling drives, or next-level technology – you’re in the right place.

WE'RE COMING TO YOU.
JOIN US.

The Mustang Unleashed experience is taking off across the country this year, ready to meet the vibrant Ford Mustang community – owners like you – at a selection of popular lifestyle events. From exhilarating races to music festivals, you’ll enjoy an incredible owner experience with exclusive event access, limited-edition giveaways, special guests, and more.

Join us for Mustang Unleashed and enjoy:

  • Complimentary Partner Event Tickets*
  • Designated Parking Area for your 2024 Mustang*
  • Priority Owner Check-In
  • Limited-Edition Owner Welcome Gift
  • Professional Drivers and Mustang Expert Guides
  • Access to the Mustang Owner Paddock, featuring Mustang vehicles, demos, brand gallery, and exclusive Mustang merchandise
  • “Match Your 2024 Mustang” Personalized Gift
  • Exclusive Meet & Greets*
  • Mustang Photo Ops
  • Thrilling Ride-Along Opportunities*
  • VIP Owner Lounge and Viewing Area

*Availability varies by event

WE'RE COMING TO YOU.
JOIN US.

The Mustang Unleashed experience is taking off across the country this year, ready to meet the vibrant Ford Mustang community – owners like you – at a selection of popular lifestyle events. From exhilarating races to music festivals, you’ll enjoy an incredible owner experience with exclusive event access, limited-edition giveaways, special guests, and more.

Join us for Mustang Unleashed and enjoy:

  • Complimentary Partner Event Tickets*
  • Designated Parking Area for your 2024 Mustang*
  • Priority Owner Check-In
  • Limited–Edition Owner Welcome Gift
  • Professional Drivers and Mustang Expert Guides
  • Access to the Mustang Owner Paddock, featuring Mustang vehicles, demos, brand gallery, and exclusive Mustang merchandise
  • “Match Your 2024 Mustang” Personalized Gift
  • Exclusive Meet & Greets*
  • Mustang Photo Ops
  • Thrilling Ride-Along Opportunities*
  • VIP Owner Lounge and Viewing Area

*Availability varies by event

FIND THE MUSTANG UNLEASHED EXPERIENCE FIT FOR YOU.

The Mustang Unleashed experience will be on-site at the partner events below – with more to come! Whether you plan to attend one or have a few in mind, register for Mustang Unleashed to connect with the Ford Mustang community, enjoy VIP perks, and experience more of what ownership has to offer:

formula-drift-long-beach-ca

FORMULA DRIFT — LONG BEACH, CA

Friday April 12, 2024

Saturday April 13, 2024

The crown jewel of the Formula DRIFT Pro Circuit, this iconic event kicks off the Formula Drift season in the heart of downtown Long Beach, CA. Known as the only street-drifting course in the world, it’s been said Formula Drift Long Beach is not just the most beautiful, but also the most thrilling, due to the complexity of the track.

Fab Fords

FABULOUS FORDS FOREVER — IRWINDALE, CA

Saturday April 21, 2024

It’s the pinnacle event for Ford, Lincoln, and Mercury owners! Presented by The Ford Car Club Council and Ford Motor Company, the 38th annual Fabulous Fords Forever features the West Coast’s largest all-Ford car show and the latest offerings from Ford. PLUS, enjoy fun and exciting events like celebrity signings, drifting exhibitions, and drag racing.

psychfest-austin-tx

PSYCH FEST — AUSTIN, TX

Friday April 26, 2024

Saturday April 27, 2024

Sunday April 28, 2024

Join other music-loving Mustang owners for three days of great music and art under the stars in South Austin! Celebrating its 16th year, Austin Psych Fest features a top-tier lineup of indie rock, psych rock, and dream pop favorites at South Austin's most iconic venue, The Far Out Lounge.

formula-drift-atlanta-ga

FORMULA DRIFT — ATLANTA, GA

Friday May 10, 2024

Saturday May 11, 2024

The Formula DRIFT Championship at Michelin Raceway Road Atlanta takes place at the Turn 10 complex, a world-class facility with a one-of-a-kind track. This bracket-style competition starts with 32 drivers who battle each other up and down the track until only one winning driver remains.

HYPERFEST — ALTON, VA

Friday May 17, 2024

Saturday May 18, 2024

Sunday May 19, 2024

Road racing, drifting, burnouts, driving classes, a car show, live music, vendor midway, spectator games, and more - HyperFest has it all. Bringing together automotive enthusiasts from all walks of life for over 20 years, HyperFest is a 3-day festival that takes over the VIRginia International Raceway.

MORE EVENTS COMING SOON

More events will be added throughout the year. To be notified when new events are added, please click below and sign up for email notifications.

This information will only be used to notify you of newly added events, and will not be shared or resold.

backwoods-at-mulberry-mountain

BACKWOODS AT MULBERRY MOUNTAIN — OZARK, AR

Friday June 7, 2024

Saturday June 8, 2024

Sunday June 9, 2024

Located at the top of a mountain in the beautiful wilderness of the Ozark National Forest, Backwoods at Mulberry Mountain is one of the largest events in Arkansas. Every year, nationally recognized artists and musicians descend on this magical venue for a 4-day, 4-night festival.

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